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5 Ways to Improve Sales and Marketing Performance

Sales performance management doesn’t start and stop with a call from a rep. Designing and deploying the right management and incentive plan is key to meeting your organizational growth goals. Incentive plans must be objective, fair and transparent. And backend processes must be easy enough that your entire team uses them. Otherwise, there’s no point.

Here Are 5 Areas Where Companies Can Optimize Their Sales Processes:

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The sheer number of software solutions can turn vendor evaluation into a significant time investment. From mid-size to global enterprises, it’s important to streamline your research and choose the optimal SPM/ICM solution for your organization. You need to understand what you need and analyze the vendor on their capabilities in those areas.

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SPM technology is only one piece of the puzzle. In order to move from uncertainty to opportunity, organizations must have a clearly defined future state for their systems and process to ensure outcomes are achieved.

We suggest a vendor-independent approach to evaluate all facets of your organization, business processes, and technology requirements. Leveraging industry benchmarks with experience, will provide a clear implementation roadmap with feature requirements defined to reduce risk of incremental or wholesale changes to technology and workflows.

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Once your technology tools and systems have been selected, implementations take center stage due to complexity in ensuring connections and integration with your data and systems. In fact, up to 40% of organizations fail to successfully implement software solutions based on dependencies and the hooks required to operate custom workflows. We understand the necessity to configure a solution to meet your unique needs. We’ll work with you to ensure your complex compensation plans are reflected accurately in your system, giving you confidence in your pay-outs, while avoiding expensive system re-work.

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After launch, your system needs to continue to run at maximum capacity. It takes time, money, resources, and understanding to manage, optimize, and alter enterprise software systems – focus on your top priorities instead.

Managed solutions benefits include the following:

  • Lower TCO
  • Strategic resource allocation
  • Increased reliability and performance
  • Established benchmark KPIs for tracking and performance tuning
  • Improved sales effectiveness
  • Reporting transparency
  • Improved client satisfaction
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Once you have the right tool in place, it is critical that your staff has the knowledge and skills necessary to run the system efficiently and effectively. Training services offer comprehensive training plans for administrators and end-users during each phase of the system implementation.

Whether you build high-rise apartment buildings or manufacture high-ball glasses, your sales team brings in the revenue. The right management and incentive plans can help you optimize your revenue goals. We can help you design a program for half the cost of another consulting firm. Just let us know what you need and we’ll build you a solution.

Author Profile

Ramesh Lingampalli
Ramesh LingampalliDirector, Global Delivery
Ramesh Lingampalli oversees SmarTek21’s Global Delivery Teams, ensuring that every project is delivered on-time with the highest standard in quality and execution.

Ramesh brings more than 20 years of experience delivering technology solutions across Microsoft, Oracle, IBM, and Open source platforms. His experience in software development and integration provides a versatility across all technology ecosystems. He and his team of experts understand the importance of hiring and developing great talent while providing the systems, process, and tools to create meaningful and impactful user experiences.

Prior to SmarTek21 Ramesh has served in a variety of Delivery and Leadership roles serving Fortune 1000 organizations within Utilities, Life Sciences, Pharma, Retail, Media, and Telecommunications. Born and raised in India, he and his family now enjoy their home in the Seattle area.
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smartek21-blog-digital-journey-feature-4SmarTek21 provides IT Consulting for leading Manufacturing companies