Seattle, WA May 4, 2026
SmarTek21 is proud to announce a landmark partnership with Seattle Sounders FC, one of Major League Soccer's most storied and celebrated clubs. For a company born and built in Seattle twenty years ago, this moment carries a meaning that goes beyond business. The Sounders aren't just a soccer club; they are a cornerstone of this city's identity, a source of pride for hundreds of thousands of Pacific Northwest fans, and the team that has defined soccer excellence in this region for over five decades. Becoming their Official Technology Partner is, in many ways, a homecoming.
A Partnership Built on Shared Values
Two decades ago, SmarTek21 was founded in Seattle with a belief that smart technology, applied thoughtfully, can transform the way organizations operate. The Sounders are guided by a similar conviction: to create moments, enrich lives, and unify through soccer. Two Seattle institutions, built over decades, anchored by the same commitment to excellence, progress, perseverance, and community. That shared foundation is what makes this partnership real, and the work already underway reflects it. SmarTek21 is working directly with the Sounders' teams to unify data and transform complex, fragmented information into actionable intelligence that sharpens decision-making at every level of the club.
The core of this work is focused on building capabilities that will unlock the full potential of the Sounders' data ecosystem. Leveraging the club's own data collection and management processes, SmarTek21 works alongside their teams to analyze performance fields, identify the signals that matter most, and transform raw information into dynamic dashboards and KPIs built in Tableau. The result is a unified, visual intelligence layer that enables the Sounders' coaches, analysts, recruiters, and performance staff with the clarity they need to make faster, smarter decisions. That kind of clarity doesn't just inform decisions; it shapes seasons, careers, and legacies.
The capabilities emerging from this work represent exactly the kind of data-driven foundation that elite clubs around the world are building to stay competitive, and SmarTek21 is helping the Sounders get there. This is what a real technology partnership looks like: not just a logo on a board, but a genuine collaboration invested in impact.
Why the Seattle Sounders, Why Now
Seattle has never been more at the center of the soccer world. Ranked the #2 best soccer city in the United States, Seattle is a host city for the 2026 FIFA World Cup, and the Sounders aren't just participants in that moment. They are one of only two MLS clubs to have competed in the FIFA Club World Cup, a distinction earned through decades of sustained excellence: two MLS Cups, one Concacaf Champions League title, four U.S. Open Cups, and sixteen playoff appearances. This is a club with a genuine winning tradition and a city that shows up for it every single time.
For SmarTek21, this partnership is also a statement about Seattle. This city shaped our company, gave us our first opportunities, and instilled the values we still operate by today. Standing alongside one of its greatest institutions as it takes its place on the world stage feels like exactly where we're supposed to be, and the technology we’re building together is worthy of the moment.
What Comes Next for our Partnership
The 2026 and 2027 seasons represent a defining chapter for American soccer, and SmarTek21 will be there for all of it. We'll be at Lumen Field, we'll be behind the scenes, and we'll be telling the story of what this partnership looks like in the real world.
